Hybrid Platform:
Connect your physical event
with virtual reality

Create your virtual copy of your physical project with newroom connect. Enable a seamless transition between physical and virtual content and engage customers, visitors and partners with immersive presentations that bring your project to life.

What is a hybrid platform?

A hybrid platform is a combination of a physical and a digital environment. It offers both the possibility of face-to-face interaction between people and a complementary digital experience.

Hybrid platforms can be used, for example, at trade shows, conferences, or other events to reach a larger audience and leverage the benefits of both platforms. In this way, initial content can be communicated in person and, if there is interest, digitally supplemented and deepened in detail.

Hybrid platform ideas

Hybrid platforms can be used in different areas and industries to achieve different goals. Here are some areas and corresponding uses for how you can use newroom connect for your hybrid platform:

Virtual gallery

Create your individual gallery or studio

Digital twins of artworks can be presented online in virtual exhibitions or galleries. Visitors can navigate through an immersive virtual environment, view artworks and receive information about the artist without being physically present. This allows for a global reach and the opportunity to experience works of art or cultural heritage from different parts of the world.

Hybrid car dealership

Create your virtual copy of your car dealership

By combining a physical car dealership with a virtual one, you can offer your customers a unique experience. Whether they are there in person or participating virtually, they benefit from a seamless connection between the real and digital worlds. This allows them to explore vehicles remotely while enjoying the benefits of a traditional dealership. Discover the future of car sales, where customers can experience the best of both worlds.

Hybrid exhibition stand

Make your booth accessible from anywhere.

With newroom connect you can convert your booth into the virtual age and make it accessible to everyone, online. This way your visitors can get more information even though the fair or exhibition is over. This way you can advise your customers and visitors even better. Create a 1:1 copy of your exhibition stand or create your individual dream exhibition stand.

The advantages of a hybrid platform

With newroom connect you can easily extend your physical platform, such as a trade fair, showroom or event with a virtual platform and create your own hybrid platform. Here are some key benefits you can gain with your hybrid platform.

Market expansion

An online extended event platform enables you to have a global presence and reach new customers or markets without having to be physically present. This will allow you to expand your business and extend your reach to global markets.

Global reach

Visitors from all over the world can participate without having to be physically present. This means that exhibitors can expand their target groups and visitors from different countries can take part in the event without having to spend time or money on traveling.

Scalability

A hybrid platform is flexible and enables multiple versions of the same project to be created and used at different locations. This is especially useful to manage or optimize different locations of a project.

Cost savings

Using virtual elements in physical environments can save costs in several areas. For example, at trade fairs, where high costs are incurred for stand rental, stand construction, transport, personnel and other logistical expenses.

Flexibility

With digital elements in your physical platform, you can react flexibly to changes and make live adjustments. This allows you to easily update, expand, or customize media and other content to meet business or user needs.

Time savings

By supplementing your physical platform with virtual elements, you can focus on the essentials and save time. This also allows you to provide more in-depth information virtually to appeal to each customer.

Sustainability

Hybrid platforms make it possible to analyze visitor behavior, presentation effectiveness, and engagement performance. These insights can be used to improve marketing strategies.

Improved data analysis

Hybrid platforms make it possible to track and analyze visitor interactions, booth visits, product presentations and other data. This provides valuable insights into visitor behavior, presentation effectiveness, and participation performance.

More efficient planning

Using a hybrid platform provides flexibility to respond to unforeseen events such as weather changes, venue changes, or the COVID 19 pandemic. This allows a physical trade show to be quickly transformed into a hybrid or virtual trade show.

Hybrid platform examples

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